Apart from some changes which FB has made to its visual
outlook much has not been done since the past decade. FB remains quite similar
in mechanism to what it was previously. All the amendments which the company
has made are limited to their visual experiences but in general the feel of
website remains the same.
It cannot be denied that changes were made such as profiles
being converted to timelines and the numerous times their privacy policies were
modified to cater to the evolving needs of time. But since the time FB launched
the ‘Like’ button back then in 2009 they haven’t really made any changes to the
FB experience in general. Although the company has succeeded in banging the
trust of investors and shareholders by paying attention to their mobile experience
it still remains quite unclear about its user experience.
Other social forums that have been recently launched such as
Snapchat etc. are immensely popular among the young generation particularly
among teenagers. These platforms have also got a lot of limelight in a very
short span of time. The above million online users of FB are still far more in
number but it is required that they start catering to the current need of time
more. Here is what they can to to make the overall experience better.
Manage notification:
The first thing Facebook should do is manage their notifications.
Throughout a day gazillion notifications are sent by the company which does not
even relate you. You get multiple notifications regarding events, birthdays
etc. so if they can just streamline stuff in a way that people who get bothered
set the settings in a way that they receive notifications regarding what is
important to them or where their names have been mentioned then things would be
comparatively easier.
Formatted comments and status:
FB asks you ‘what’s on your mind?’ sometimes what actually
is on our mind is random and haphazard thoughts which can be bridged to make a
book. So FB should introduce some formatting method which would allow readers
to highlight the important chunks of the conversations. This would avoid the
caps locking trend and lay emphasis wherever required.
Deliver one but better:
FB has numerous mobile applications now but they are all
useless mostly. Paper by FB is one application that still delivers while the rest
remain just futile ventures. So they need to streamline what they really want
and then deliver. Bombarding mobile applications won’t do much good quality
would.
